During my time at Possible, I was lucky to lead the amazing team of designers working on the Specsavers account as we helped shift the company from an eye care service provider to a global healthcare brand.

Specsavers operates in 10 countries worldwide encompassing optics, home visits, contact lenses, audiology and eye care services, it needed a holistic brand system to accommodate them all. As the design director on the account, I worked alongside strategy and marketing across 8 markets to create a universal design system.